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When I talk to people about content marketing, specifically blogging, I usually hear three main objections:
1) I have nothing to write about.
2) I don’t have time to write.
3) I’m not good at writing.
In this article, let’s tackle the objection that you have nothing to write about.
Read moreMany times someone that is new to the Dynamics Channel will ask me the best way to find and connect with Microsoft Dynamics Partners. The fastest way is to subscribe to Twitter Lists. Find out what a Twitter List is, how to search for them and a few of my favorite Twitter Lists for Dynamics Partners.
Read moreDo your product experts run the other way when you ask to interview them for a blog post? You have to remind them what is in it for them. If they answer your question now, they can avoid answering it for prospects and clients over and over again in the future. Because your published blog post can serve as a knowledge base resource. Instead of answering the question in an email, they can just send a link to the blog post. This saves them time but also shows the prospect or client that they didn't just make up the answer on the spot. Your company is experienced and prepared and one step ahead of them because the answer has already been published.
Read moreI have a three step formula I use so that I never run out of blog content.
Step 1) Record
Step 2) Transcribe
Step 3) Polish
Let me explain how this works
Many of us who are charged with writing blog posts are marketers, not the Dynamics ERP/CRM software or industry experts. Unless you are very lucky, those experts would never consider writing a blog post; they are too busy being billable. This is not a problem; you just need to follow this formula.
Read moreOnce you go through all the work to write a customer case study, there is so much more that you can do with it than just post it on your website. Here are 10 ideas for extra ways it can be used:
Read moreMost of us can think back and remember a favorite teacher, someone who truly believed in us even at a young age. I remember Mrs. Whitney, my 5th grade English teacher. I wrote short stories and poetry and declared my intention to become a writer. Mrs. Whitney felt this was an entirely attainable goal. I think if I looked hard enough I could find a middle school yearbook collecting dust somewhere with an encouraging note from Mrs. Whitney telling me she looked forward to reading my first book.
Sometime during high school and beyond, the idea of becoming a writer faded into the background and a career in sales and marketing seemed entirely more sensible.
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